In this senior position, the employee must provide strong conceptual thinking and copywriting skills. He/she will work closely with an Art Director to provide concepts that effectively reflect marketing strategies and meet the client’s objectives ensuring delivery of high-quality results. 

RESPONSIBILITIES

  • Execute creative concepts that are on strategy across all media channels (digital, direct mail, print, TV, radio, etc).
  • Generate breakthrough ideas and constantly strive for new, better, more innovative solutions.
  • Basic ability to think strategically.
  • Work collaboratively with creative partners, other members of creative and core departments.
  • Ability to sell work internally and to the client.
  • Read mechanicals and perform other pre-production tasks related to their projects.
  • Ability to write in multiple voices and styles.
  • Stay current with changes in technology and demonstrate technical competence.
  • Works closely with the project’s Art Director to create a piece that employs effective marketing strategies and meets the client’s objective
  • Handles and coordinates the day-to-day copy needs of clients
  • Ensures internal and external deadlines are met
  • Assists in writing copy for key strategic campaign/projects and new business presentations
  • Works with Account Services to ensure that the client’s objectives are being met

SKILLS AND EXPERIENCE

  • 3+ years experience in multicultural advertising discipline
  • Experience regarding all aspects of multicultural marketing campaigns; predominatly hispanic
  • Fluency in Spanish required
  • Must have a strong portfolio primarily of produced work and some spec work.
  • Must have strong presentation skills.
  • Must be proficient with current Creative software suite
  • Demonstrates an informed and thoughtful POV

Casanova//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.