Casanova//McCann is a full-service Hispanic Advertising Agency. The Senior Strategist is responsible for applying customer understanding to creative problems to generate brand-building ideas with an emphasis on launching brands.


Responsibilities/Skills Needed

  • Works with little supervision to fulfill job responsibilities including leadership in key strategic initiatives (brand positioning, competitive assessment analysis, customer insight generation, brand personality development, creative brief writing, and messaging strategy)
  • Partners with other Agency departments to ensure customer insight is incorporated into advertising campaigns
  • Seeks out and gains knowledge of customer preferences and relationships to products and advertising
  • Participates in the creation of effective advertising campaigns
  • Applies understanding of customer’s relationship with the brand and advertising in the category to the development of brand strategy and creative
  • Manages research pertaining to strategy and creative development
  • Sells strategy and creative executions by communicating consumer knowledge to clients
  • Assists in ensuring the quality of the creative brief and briefing process
  • Builds positive relationships with clients
  • Provides insight to clients regarding how customer preference information will enhance creative campaigns

Requirements

  • 4-6 years of experience in a strategy role in an agency setting
  • BILINGUAL English/Spanish required
  • Proven expertise in brand positioning, insight generation, and creative brief writing
  • Experience leading workshops and facilitating brainstorming sessions
  • Experience with pharmaceutical or healthcare brands
  • Bachelor’s degree in related field preferred
  • At least five years related experience required
  • Working knowledge of research methodologies required
  • Must have a passion for healthcare topics and brands
  • Experience communicating information verbally and in writing required
  • Strong presentation skills required

This position is based in Costa Mesa, CA., hybrid work schedule, 2 days in office