Casanova//McCann is a full-service Hispanic Advertising Agency. As a Strategist, you’ll work with the team to deliver innovative solutions to grow our clients’ brands. You’ll start by acquiring a deep understanding of our customers, uncovering key insights that build strong brands, and our products and solutions.
Responsibilities/Skills Needed
- Deep command of customer insights
- Drive brand brief development to inspire great creative
- Participate in annual tactical planning
- Work with accounts to review & contribute to SOWs
- Partners with senior staff on strategic efforts for 3-4 client engagements
- Ability to own/direct internal meetings where appropriate
- Attends and actively contributes to client meetings
- Brings forth new ideas and shares opinions with teams
- Continues to moderate meetings/workshops with increasing comfort
- Drive positioning ideation to uncover strategic opportunities
- Solution-oriented idea generation – identify challenges and work with the team to come up with innovative solutions to grow the brand
- Deep understanding of the marketplace, competition, and product fit
- Leverage learnings across brands
- Build positive relationships with internal teams & clients
Requirements
- 2-3 years of experience in a strategy/market research role
- Bilingual English/Spanish required
- Critical thinking/problem solving
- Excellent communication (written & verbal)
- Excellent facilitation skills (moderating interviews, facilitating breakouts, running meetings/workshops)
- Active listening (adapting presentation/interview/etc based on the discussion)
- Storytelling (being able to consume a large amount of information, distill it, step back and see the bigger picture to tell a clear and compelling story)
- A “think on your feet” mentality
- Ability to multitask (working on multiple projects at the same time, being able to change direction quickly)
- Foresight to ask the tough questions
This position is based in Costa Mesa, CA., hybrid work schedule, 2 days in office