Insights

Truth About Bienestar

Welcome to the Truth About Bienestar study hub!

For Latinos, wellness is holistic, with multiple interconnected dimensions.
But this phenomenon hadn't been studied quantitatively…until now.

Cultural Impact
Truth 1/12

Culture greatly influences every single dimension of wellness for Latinos...and they're well aware of how important its role is.

Major Shifts
Truth 2/12

Latinos have traditionally taken a more reactive approach to health. But Covid-19 taught them the importance of being more preventive.

Since Covid, I am placing a
greater focus on self-care and
mental/emotional wellness
87%
Since Covid, I take more
disease/germ avoidance
measures
83%
Covid-19 taught me to make more
of an effort to stay connected to
friends and family
82%
Covid-19 reminded me of the
importance of leaning on faith and
community to get through hard times
80%
I am more careful with my money
because Covid showed that unexpected
things can happen quickly
80%
Since Covid, I am taking more
vitamins/supplements to strengthen
my immune system
75%
Physical Health
Truth 3/12

When it comes to traditional foods, Latinos often feel forced to choose sides between health and culture.

24% 37% 23% 16%
61%
AGREE
“I sometimes feel guilty when I eat traditional Hispanic/Latino food because it is not as healthy as I would like”
37% 41% 17% 5%
78%
AGREE
“The role of Hispanic/Latino food is to enjoy my culture, not worry about my health when I eat it”
Strongly agree
Somewhat disagree
Somewhat agree
Strongly disagree
Cultural Remedies
Truth 4/12

Latinos treasure home remedies and traditional folk practices as complementary, not contradictory to modern medicine.

2% 31% 49% 18%
80%
AGREE
that home remedies/natural medicine are effective
23% 36% 17% 24%
59%
AGREE
that traditional Hispanic folk practices are effective
They are just as effective
The are effective as a complement to modern medicine
I'm not sure if they work or not bu tthey make me feel better
They are completely ineffective
Healthcare
Truth 5/12

Culture is both the bigger barrier and
key to better healthcare for Latino patients.

73%
AGREE
Not understanding the U.S. health
system negatively impacts my ability
to receive goog healthcare
Has a significant negative impact: 37%
Has somewhat of a negative impact: 36%
73%
AGREE
It’s easier to manage my health when
my doctor is more knowledgeable
about Hispanic/Latino culture
Strongly agree: 32%
Somewhat agree: 40%
Caregiving
Truth 6/12

La familia is their secret weapon for both getting and giving support when it comes to their wellness.

85%
AGREE
My family can help me
get through anything
Strongly agree: 40%
Somewhat agree: 45%
77%
AGREE
Feel responsible for helping
at least one other person with
their health needs
Family
Truth 7/12

La familia can also be an Achilles' heel that causes stress, and even guilt, which can hinder wellness.

57%
AGREE
Family obligations
causes them
the most stress
74%
AGREE
I feel guilty if I don't
spend most of my time
with my family
Strongly agree: 35%
Somewhat agree: 39%
Social Health
Truth 8/12

A collective approach to wellness can make focusing on your own health feel self-centered.

24% 37% 23% 16%
61%
AGREE
“I sometimes feel guilty when I eat traditional Hispanic/Latino food because it is not as healthy as I would like”
37% 41% 17% 5%
78%
AGREE
“The role of Hispanic/Latino food is to enjoy my culture, not worry about my health when I eat it”
Strongly agree
Somewhat disagree
Somewhat agree
Strongly disagree
Financial Health
Truth 9/12

Latinos are inherently optimistic, but the drive to build familial wealth can be just as stressful as it is empowering.

Feeling like
I’m building
generational
wealth:
36%
stressed/worried
39%
positive/empowered
25%
N/A
The ability
to help
my family
members
financially:
44%
stressed/worried
41%
positive/empowered
15%
N/A
Mental/Emotional Health
Truth 10/12

Cultural barriers prevent mental health discussions from both sides, with parents unaware and kids reluctant.

22% 78%
78%
AGREE
Latino parents often don’t
understand mental/emotional
health struggles
21% 79%
79%
AGREE
As Latinos, we often feel guilty
bringing up mental/emotional
health issues because our
parents had things
harder
Agree
Disagree
Spiritual Health
Truth 11/12

Overall wellness is nurtured through spiritual connections with their community.

23% 77%
77%
AGREE
It’s important to go to
church/be surrounded by
faith-based people
43% 57%
57%
AGREE
I seek out
advice from church
leadership
Agree
Disagree
Looking Ahead
Truth 12/12

Latinos are ready to evolve their culture past barriers that have held them back, and into a future of better bienestar.

86%
AGREE
I wish it was more accepted to discuss mental/
emotional health in the Hispanic/Latino community
Strongly agree: 47%
Somewhat agree: 39%
85%
AGREE
Postpartum depression is a large issue that is not
discussed enough in the Hispanic/Latino community
Strongly agree: 44%
Somewhat agree: 41%
81%
AGREE
I believe that sexual health should be discussed
more in the Hispanic/Latino community
Strongly agree: 42%
Somewhat agree: 39%
76%
AGREE
I am actively looking for ways to make
Hispanic/Latino food healthier
Strongly agree: 37%
Somewhat agree: 39%

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